New York Yankees and Major Energy Sign Multi-Year Partnership

February 25, 2015

Major League Baseball (MLB) franchise the New York Yankees have signed a multi-year marketing partnership with Major Energy.

As part of the deal the energy company become the team’s Official Energy Supply Company.

Major Energy will receive branding at Yankee Stadium such as permanent signage in the visitor’s bullpen, branding on the Great Hall LED screen, branding on the Stadium Televisions and a print advertisement in Yankees Magazine.

The deal sees the company expand their presence in sports in New York with existing partnerships with the NBA’s New York Knicks and Madison Square Garden.

“We are very excited to begin a relationship with Major Energy and hope that its in-Stadium signage and marketplace activation expands its brand awareness,” said Michael J. Tusiani, New York Yankees senior vice president of corporate sales and sponsorships.

Eliott Wolbrom, director of marketing at Major Energy, said: “We are extremely proud to be the Official Energy Supply Company of The New York Yankees, a brand that defines ‘excellence’ and ‘champion’ both on and off the field.

“Aligning with a true first-class organization like the Yankees showcases not only our company’s growth, but our corporate credibility in the energy marketplace and — most importantly — our long-term commitment to being the premier gas and electricity supplier to residential, commercial and industrial customers everywhere we service.

“This partnership, along with our other sports partnerships, gives us year-round access to speak to and connect with the most loyal and passionate sports fans in the world.”

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