New York Sports Franchises and MSG Partner With Dunkin Donuts
January 5, 2016
The Madison Square Garden Company has signed a new multi-year marketing partnership with Dunkin Donuts.
As part of the deal, the American doughnut company and coffeehouse chain will become the Official Coffee, Baked Goods and Breakfast Sandwich of New York sports franchises, the New York Knicks, New York Rangers, New York Liberty and Madison Square Garden (MSG).
With the new partnership, Dunkin’ Donuts’ products will be made available for fans attending events at MSG with two Dunkin’ Donuts locations on The Garden’s concourse.
The agreement also provides Dunkin’ Donuts with brand integration at the arena during Knicks, Rangers and Liberty games.
“We are always searching for opportunities to enhance our fans’ experience when they attend an event in one of our buildings and this partnership with Dunkin’ Donuts continues to help make that happen,” said Ron Skotarczak, executive vice president, marketing partnerships, The Madison Square Garden Company.
Tom Manchester, Vice President, Field Marketing, Dunkin’ Brands said: “Madison Square Garden is one of the most recognizable names in the world of sports. This landmark deal is a watershed moment for the brand as we continue to expand our presence in the sports world.”