New York Mets Partner with Analytics Expert SAS

By Community | October 28, 2014

Major League Baseball team New York Mets has today announced a partnership with SAS, the leader in business analytics.

As part of the deal, SAS analytics will help analyse fan data at an individual level to engage with them in a meaningful way. This analytics initiative applies a data-driven approach to discover what fans want and how they behave so the team can design experiences that appeal to them on a personal level.

The Mets are building a fan engagement hub that uses SAS analytics to generate a 360° view of fans. The data will help them personalize communications and promotions. By analyzing data from social media, mobile and email, the Mets will accurately gauge fan sentiment relating to different players and games. And they’ll be able to interact with fans on league and team sites, social media channels and public forums with information the fans care about.

“With SAS, the Mets will be able to analyze all this data — from when and where a fan buys a ticket to the seat they select, what drink they enjoy with their hotdog, and the merchandise they buy — to improve the fan’s experience,” said Jim Tobin, National Sales, SAS Sports industry practice.

“There’s an ever-increasing volume of data in the business of baseball and we are always looking for new ways to analyze,” said Executive Vice President and Chief Revenue Officer Lou DePaoli of the New York Mets. “In the past, SAS has been a great partner in analyzing data and providing us with a unique way to engage with our fans. We look forward to our continued relationship in the years ahead.”