New York Life Extends Hofstra University’s Athletic Department Sponsorship
By Community | November 30, 2012
The Hofstra University Department of Athletics has announced a continued sponsorship agreement with New York Life.
Highlighting this agreement is the title sponsorship of the upcoming women’s basketball tournament, the three-day New York Life Holiday Invitational, from Dec. 21-23 at the Mack Sports Complex.
The holiday tournament will feature the Pride playing Ole Miss on Dec. 21 at 7 p.m. and Northwestern on Dec. 23 at 1 p.m. Ole Miss and Northwestern will square off on Dec. 22 at 3 p.m.
Additionally, New York Life will also be the presenting game sponsor for Hofstra’s next home game on Saturday, Dec. 1 against Harvard, as well as What I Want To Be Day against Drexel on Feb. 14 and Hofstra’s Girl Scout Day against James Madison on Feb. 17.
The agreement will again include major branding throughout the Mack Sports Complex including on the main scoreboard, on the basketball pole padding, and featured prominently on the concourse signage. The sponsorship also includes public address announcements, on-court promotions, co-branded giveaways, and web presence on GoHofstra.com.
“We’re looking forward to continuing our partnership with New York Life and are very grateful for their support,” said Hofstra Vice President and Director of Athletics Jeffrey A. Hathaway. “Our collaboration last year was instrumental in promoting both the Hofstra’s women’s basketball program and New York Life’s brand, and we once again are excited to work together in raising awareness for women’s initiatives on Long Island and the greater New York metropolitan area.”