New York Liberty Announce Fidelis Care as Official Health Plan Partner
By Community | May 14, 2014
Women’s National Basketball Association (WNBA) team New York Liberty has unveiled today a partnership with Fidelis Care who will be Official Health Plan Partner of the franchise for the 2014 season.
As part of the partnership, Fidelis Care and the Liberty plan to partner on a number of health initiatives and community events throughout the spring and summer. In addition, Fidelis Care will receive brand exposure during Liberty home games at Madison Square Garden, including promotion on digital signage.
“Fidelis Care is proud to cheer on the New York Liberty as they return to Madison Square Garden this season,” said Fidelis Care Chief Marketing Officer Pamela Hassen. “On the court, this team is committed to winning, and off the court, they are committed to having a strong and visible grassroots presence. The Liberty shares our goal of making a difference in the communities we serve.”
“We are excited to welcome Fidelis Care as the Official Health Plan Partner for the Liberty this season,” said Dave Howard, president of MSG Sports. “This partnership will provide great brand exposure for Fidelis Care at the transformed Madison Square Garden and out in the community, where we will work together to provide free, fun and engaging events for fans throughout the season.”