New York Knicks agree jersey patch deal with Squarespace
October 11, 2017
The New York Knicks have announced a jersey sponsorship deal with website-publishing platform Squarespace.
As part of the multi-year agreement, Squarespace’s logo will be displayed on the front of the NBA team’s uniform.
David O’Connor, CEO of the Madison Square Garden Company, said of the Knicks’ first-ever patch deal: “This is a trend that’s happening more extensively globally throughout a lot of different professional sports.
“This is a relatively small step for the NBA, relative to what’s happening elsewhere in professional sports. We think it’s a good one.”
The Madison Square Garden Company and New York-based Squarespace are also set to give digital advertising opportunities to local small businesses that use the website platform.
Knicks X @squarespace, a partnership celebrating all those who hustle hard and aren’t afraid to chase their dreams. pic.twitter.com/CsXJB4JnHu
— NEW YORK KNICKS (@nyknicks) October 10, 2017
