Basketball New York Knicks Sponsorship Squarespace

New York Knicks agree jersey patch deal with Squarespace

October 11, 2017

The New York Knicks have announced a jersey sponsorship deal with website-publishing platform Squarespace.

As part of the multi-year agreement, Squarespace’s logo will be displayed on the front of the NBA team’s uniform.

David O’Connor, CEO of the Madison Square Garden Company, said of the Knicks’ first-ever patch deal: “This is a trend that’s happening more extensively globally throughout a lot of different professional sports.

“This is a relatively small step for the NBA, relative to what’s happening elsewhere in professional sports. We think it’s a good one.”

The Madison Square Garden Company and New York-based Squarespace are also set to give digital advertising opportunities to local small businesses that use the website platform.


Basketball New York Knicks Sponsorship Squarespace