New York Giants’ Victor Cruz Signs McDonalds Endorsement Deal
September 18, 2013
New York Giants wide receiver Victor Cruz has signed a two-year endorsement deal with McDonalds that sees him appear in Spanish and English adverts for the chain’s Mighty Wings product.
Cruz has Latin American routes, pills with his mother born in Puerto Rico and the player is known for performing a salsa dance after touchdowns.
He performs a different dance in the McDonalds advert but McDonald’s USA VP/Marketing Peter Sterling said: “Victor celebrates his Hispanic heritage and we think that is a great way for us to talk to our Hispanic customers.
“Our intent is to use Victor in other ways, including public appearances and some other PR activities. Victor is a great representative of the brand.
“He’s a great representative of the NFL, so we feel it’s good to have this relationship with him.”
The NFL and McDonalds struck a multiyear deal in 2012, with the fast-food chain becoming the Official Restaurant of the league.