New York City FC and Alcatel One Touch Secure Multi-Year Partnership

Major League Soccer (MLS) franchise New York City FC has agreed a new multi-year partnership with mobile phone manufacturer Alcatel One Touch.

The brand will become the official smartphone partner of the MLS club. 

The two parties will work together to create further fan engagement by delivering new pre-game and in-game experiences, health social media and digital campaigns, in-game brand advertising, in-market promotions and community engagement.

“Our approach to brand growth is focused on bringing our technology’s value and experiences to the hands of consumers, and partnering with New York City FC gives us the unique opportunity to interact with a diverse and engaged audience,” said Steve Cistulli, Senior Vice President & General Manager of North America for Alcatel One Touch.

Tom Glick, President of New York City FC said: “We are proud to announce our partnership with Alcatel One Touch as we reach the close of our inaugural season and are excited to be working together on our journey into the seasons ahead.”

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