New Sauber F1 Partnerships Show Renewed Interest in Russian Market

Sauber Motorsport AG announced three new partnerships with Russian entities which the Formula 1 team says will incorporate the promotion of the sport is the country in addition to the development of ‘high-technological solutions’.

With the inaugural Formula 1 Grand Prix in Sochi set to be held next year, impotent Sauber has teamed up with the National Institute of Aviation Technologies to jointly develop and research new innovations in the sector.

New partnerships with the Investment Cooperation International Fund and the State Fund of Development of North-West Russian Federation are set to assist in the development of motorsport in the region, ampoule in particular finding new Russian talent such as Sergey Sirotkin who is preparing to compete for the team in 2014.

The F1 Team stated the new co-operation agreement will both increase competitiveness in addition to opening up new revenue streams through the commercialisation of jointly developed technologies.