New Orleans Teams Unveil Casino Partnership
By Sree Varma | December 20, 2018
The jointly owned New Orleans Saints of the NFL and the New Orleans Pelicans of the NBA have announced a partnership with Harrah’s New Orleans.
As part of the multi-year agreement beginning in 2019, the Caesar Entertainment-owned casino will develop customised experiences, in game features, a Saints-branded area on property and be designated as an official post-game destination.
“We are proud to align ourselves with a brand such as Harrah’s New Orleans Casino that is an industry leader not only nationally but on a local level as well,” said New Orleans Saints and Pelicans President Dennis Lauscha.
“Located in the Heart of Downtown New Orleans, Harrah’s vision for development and commitment to the city mirror that of the Saints and Pelicans and we could not be happier about this partnership.”
Caesars Entertainment Chief Experience Officer Michael Marino said: “This announcement, along with our previous announced partnerships with the Las Vegas Raiders, the Baltimore Ravens, the Philadelphia 76ers of the NBA and the New Jersey Devils of the NHL, demonstrates Caesars’ strong commitment to the professional sports fan experience.”
“New Orleans has a rich heritage in sports, and we are excited to further enhance the game day experience. We look forward to many exciting seasons.”