New Iveco Daily Announced as Title Sponsor of MotoGP’s 2014 TT Assen
By Community | June 10, 2014
Italian vehicle manufacturer New Iveco Daily has been announced as the new title sponsor of the MotoGP’s 2014 TT Assen.
Iveco will also have trackside advertising and banners around the MotorLand Aragon circuit during the MotoGP race weekend.
The Iveco brand enjoys a long-standing association with the MotoGP World Championship as Official Trucks & Commercial Vehicle Supplier to MotoGP and as a previous title sponsor of the TT Assen, Aragon and the Australian Grands Prix.
Pau Serracanta, Managing Director of Dorna’s Commercial Area, stated: “We are delighted to announce this agreement with Iveco for the title sponsorship of the Iveco Daily TT Assen. Iveco is a trusted sponsor and supplier to the sport and their brand is a natural fit with the MotoGP World Championship. Furthermore, it is great to see that Iveco has chosen the TT Assen as the leading platform to advertise its new model, the Daily.”