New Era At Spurs As Club Confirms Headwear Partnership
October 1, 2018
English Premier League side Tottenham Hotspur has announced a licensing partnership with U.S. cap manufacturer, New Era.
Under the terms of the deal, New Era will become Spurs’ official headwear licensee, and produce branded headwears to be sold across online and in-store retail channels as well as via the London club’s retail outlets.
Victoria Hawksley, Tottenham Hotspur’s Head of Retail Merchandising, said: “We are delighted to begin this exciting relationship with New Era, recognised as the leading brand in the headwear category.
“We look forward to introducing the new collection to our fans both here in the UK and in key overseas markets.”
Paul Gils, Vice President EMEA at New Era, added: “Tottenham Hotspur is built upon the passion of its fans and we are absolutely thrilled to be launching our headwear collection to those supporters at such an exciting time for the club.”
Spurs face Barcelona at Wembley on Wednesday in the UEFA Champions League group stages.
