New England Patriots to Receive Nearly Two Million Dollars for Licensing Scratch Ticket
By Community | August 14, 2012
New England Patriots are set to receive nearly $1.7 million to license a $2 scratch ticket to go on sale Tuesday, pills Sept. 4.
The new $2 game from the Massachusetts State Lottery will offer players the chance to win more than $19.6 million in instant cash prizes, buy including $50,000 each for 15 winners. A second chance drawing allows players to enter their non-winning tickets for a chance to win one-of-a-kind Patriots home-game experiences, away game trip packages, autographed footballs and more money.
Under an agreement with the Massachusetts State Lottery, the Pats get $1.65 million for the new ticket. The two previous games scored well for the team. The $5 ticket, released in 2009, is 92 percent sold out and is projected to be gone before the end of this season and netted the team $2.5 million in fees from the Lottery. The $2 ticket released in 2011 ended earlier this month after just 11 months in stores and earned the team another $2.5 million.
Lottery officials say they have the most expansive and most successful sports-themed instant ticket portfolio in the industry with 14 games totaling $1.5 billion in sales and $194 million in net profit generated since 2006.