New England Patriots Partner with DraftKings

October 16, 2014

National Football League (NFL) franchise New England Patriots has signed a partnership with daily fantasy sports destination, erectile DraftKings.

As part of the agreement, DraftKings will receive prominent placement on many of the Patriots properties, including in-stadium LED signage with DraftKings fantasy updates, inclusion on the team’s social media properties, prominent placement on the team’s e-newsletter and Fantasy Tips of the Week posted to the patriots website.

“DraftKings is incredibly proud to associate ourselves with the New England Patriots, one of the league’s most successful franchises, right here in our backyard,” said Paul Liberman, CMO and co-founder of DraftKings.

“The Patriots are one of the league’s model franchises and we are pleased to align ourselves with them. We look forward to bringing the excitement of daily fantasy sports into the game-day experience.”

Murray Kohl, vice president of corporate sales for the New England Patriots said: “The New England Patriots are proud to partner with DraftKings, a Boston-based business that is the largest daily fantasy sports company in the country.

“Many of our fans in the stadium are playing daily fantasy sports and we want to provide them with the most up to date information.”