New Bike Brand, Radial Cycles, to Launch at UCI Cyclocross World Cup

New British brand, anesthetist Radial Cycles, for sale is set to launch at the forthcoming UCI Cyclocross World Cup on the 29^th November.

Radial Cycles will be the Platinum Partner of the UCI Cyclocross World Cup with the event marking the first time a World Cup race will be held outside of mainland Europe.

The agreement, unhealthy brokered by Sport Collective, will also grant Radial Cycles naming rights of the main course feature that will test the elite field competing in the event.

The Radial brand, available exclusively through direct-to-consumer website, radialcycles.co.uk, becomes the latest addition to Hy-Pro International’s portfolio.

The successful global business has already established its own outdoor brands, Zinc Sports and Your Sports iD, and also distributes sporting products and accessories from the leading sport protection brand, Shock Doctor.

The launch follows the appointment of leading investor, Nigel Wray, to the board of Hy-Pro as a substantial shareholder.

Chairman and major shareholder of Saracens Rugby Football Club, Nigel Wray has an impressive and widely recognised track record for successful investment in privately and publicly owned businesses.

The brand launch continues Hy-pro’s exciting growth strategy and capitalises on the phenomenal interest in competitive and leisure cycling across the UK in recent years.

Atul Shah, CEO of Hy-pro comments, ‘We are proud to announce the addition of Radial Cycles to our growing business as we utilize our existing expertise to reach-out to the cycling community with whom we already have a strong relationship.

“Cycling has become the nation’s passion and our sponsorship of the UCI Cyclocross World Cup will be a major stepping stone as we launch our new and exciting direct-to-consumer bike and accessories range.”