New BBL Outfit Leeds Force Secures Shirt Sponsor

August 25, 2014

British Basketball League (BBL) team Leeds Force have announced a multi-year partnership with industry leading construction company, Esh Group.

The deal will see the team kit adorned with the recognisable Esh Group logo for their inaugural BBL campaign.  The deal also includes a partnership between both organisation’s well established and successful community programmes.

Leeds Force Commercial Director Mark Mills commented on the deal: “It is great to have a well-respected organisation such Esh Group on board for our inaugural BBL season.  It was vital that we found a partner that understood and embraced both the professional BBL team as well as our aspirations in the community.  I expect this relationship to go from strength to strength as both organisations strive for excellence in the future.”

Brian Manning, chief executive of Esh Group said: “We jumped at the opportunity to partner with Leeds Force. They share our commitment to supporting the local community and an ambition to grow participation in the sport.

“Esh Group has been involved in basketball in the North East over the last six years, starting with wheelchair basketball and backing the Newcastle Eagles Foundation work in the communities. We have been hooked on it ever since.  The move to assist Leeds Force is an obvious one given our expanding construction workload across Yorkshire and Humberside.”

Leeds first home game is on Friday 3rd October at the Sports Arena on the Headingley Campus of Leeds Met University, where they take on Glasgow Rocks.