New AFL Team Greater Western Sydney Giants Sign Insurance Specialist Lifebroker

November 25, 2011

Australia Rules Football team Greater Western Sydney Giants have signed Lifebroker as its co-major partner.

Lifebroker, Australia’s leading specialist life insurance broker, joins Skoda as a co-major partner of the Giants for the next three years.

The partnership agreement includes rights to a jumper logo and ground signage among other publicity opportunities.

The Giants will enter the AFL competition in 2012 as the Australian Football League’s (AFL) 18th and newest club. It will be coached by four time premiership coach Kevin Sheedy and feature players such as Tom Scully, Phil Davis, Callan Ward, Luke Power and Chad Cornes.

The Giants will play home matches at Skoda Stadium, Blacktown International SportsPark, Manuka Oval in Canberra and ANZ Stadium in 2012.

Lifebroker CEO, Chris Eade, said: “Both our organisations want to grow their profile with a national audience and both are newcomers to their respective games.

“Lifebroker has quickly become one of Australia’s biggest brokers of life insurance, an achievement we hope we can also help bring to the Giants.”

Mr Eade said he also planned to use the partnership to help drive awareness of the need for life insurance among Australians.

“Underinsurance is a national problem with only 21 per cent of Australians owning income insurance and 49 per cent owning life insurance.

“Just as football clubs need to be prepared to manage eventualities like injuries to players, so do all Australians need to be prepared to manage disruptions to their life plans from injuries and illness through life insurance.

“We hope to use the sponsorship of a team of young men to raise awareness of the protective value that life insurance can bring to young people right across Australia.”

GIANTS CEO David Matthews added: “We are delighted to partner with Lifebroker and see this as a great opportunity for the GIANTS and Lifebroker to build their brand awareness through Australia’s most popular sporting competition.”