Neve Sign Major Long-Term Sponsor with US Ski Team
By Community | March 4, 2011
A major partnership has been agreed between the US Ski Team and knitted sweater manufacturer Neve Designs to run until 2019, the team have announced.
The partnership will therefore encompass the next two Winter Olympic Games, beginning with Sochi in 2014.
Neve will be the official sweater of the team as part of its desire to break into the European market and the deal gives Neve access to top US skiers including Ted Ligety and the highly marketable Lindesy Vonn and Julia Mancuso.
The US team’s chief revenue and marketing officer Andrew Judelson stated: “Neve has amazing product which is both functional and attractive to our athletes. Most importantly, though, Neve understands how to creatively merchandise around our US Ski Team brand globally.”
Neve president and chief executive Tom Irvine called the association with the team “our own call to excellence”, adding: “It pushes everyone involved to work harder and maintain uncompromising standards. This isn’t a mere marketing decision – it’s a long term strategic business direction for Neve.”
Based in Colorado, Neve – Italian for snow – has been a licensing partner of the team for nearly four years. The new deal, however, represents a major uplift on its involvement. Though it only has ten employees, the company experienced 40 per cent growth between 2009 and 2010 and now has its products in over 700 stores across North America.