Netflix Appoints Bozoma Saint John As Chief Marketing Officer

Netflix has appointed Bozoma Saint John as their new Chief Marketing Officer, replacing Jackie Lee-Joe who took the role last summer.

Saint John will officially join the company in August after leaving her current position as CMO of Endeavour. Prior to that she had held roles of Chief Brand Officer at Uber and Head of Global Consumer Marketing, Apple Music and iTunes for Apple and Head of Music and Entertainment Marketing for PepsiCo.

“Bozoma Saint John is an exceptional marketer who understands how to drive conversations around popular culture better than almost anyone. As we bring more great stories to our members around the world, she’ll define and lead our next exciting phase of creativity and connection with consumers,” Ted Sarandos, Chief Content Officer at Netflix commented.

On the announcement of her appointment, Saint John said: “I’m thrilled to join Netflix, especially at a time when storytelling is critical to our global, societal well-being. I feel honoured to contribute my experience to an already dynamic legacy, and to continue driving engagement in the future.”