Neo Sports Acquires Badminton Superseries Rights in India
May 27, 2011
Neo Sports, pills a Mumbai-based sports broadcaster, symptoms has entered into a three year agreement with Total Sports Asia to obtain the rights for the Osim BWF World Superseries from 2011 to 2013 for the Indian Subcontinent.
The OSIM BWF World Superseries comprises of 7 Superseries events, 5 Superseries Premier Events and 1 Superseries Finals.
With badminton experiencing a rise in viewership because of the success of its native stars in recent times, this deal will ensure that all Osim BWF World Superseries events are accessible to viewers and badminton fans across India.
Total Sports Asia, which holds the worldwide media rights for the OSIM BWF World Superseries events has partnered with Neo Sports in the past for various other sport properties including the Copa Libertadores and AVP Beach Volleyball.