NDR 2 Secures Partnerships with Bundesliga’s Hamburg SV & Hannover 96

May 12, 2014

German Bundesliga teams Hamburg SV and Hannover 96, have extended their media partnerships with NDR 2.

The media partnership with Hamburg, who are set to compete in a two-legged playoff to remain the top division, will include marketing and promotion, and social sponsorship initiativea for HSV.

“NDR 2 is a reliable partner, even in turbulent times like these,” said Joachim Knuth, program director of the radio NDR. “We stand by the traditional club Hamburger SV – regardless of the outcome of the play-offs.”

“We are delighted to work with our long-standing and trusted partner NDR 2 continue,” said HSV-Executive Joachim Hilke, “both partners combines, for many people in northern Germany to be an integral and important part – and we are happy that this further we can be together in the coming years. “

Hannover Continue NDR2 Partnership

Also NDR 2 will remain the exclusive media partner of Hannover 96.

The contract is between Hannover 96 and the NDR Media GmbH, the advertising subsidiary of the NDR, has been closed until the end of the season 2017/18. Is financed from funds of cooperation not broadcast contribution, but from advertising revenue; journalistic independence of the NDR remains unaffected.

“Hannover 96 and NDR 2 Niedersachsen are successful, strong brands that fit well together,” says Joachim Knuth, NDR radio program director. “We are delighted to stay connected 96 in the coming years with the traditional club Hannover”.

“With NDR 2 we have a strong media partner at our side. The channel reaches with his informative, varied program not only the many 96 fans in Hanover, but in the whole of the north, “said 96 president Martin Kind.

The core of the cooperation remains “NDR 2 fanshow” before the home games of the first division in the HDI Arena. NDR 2 presenter Stefan Kuna will support Hannover 96 in the coming years, right on the sidelines.

“The long-term extension to the season 2017/18 highlights the success of the partnership. With the NDR 2 fanshow ‘in the HDI Arena and detailed sports coverage of the transmitter is the best media platform for Hannover 96, “says Felix von Löbbecke, team leader of SPORTFIVE in Hanover.

“By extending the cooperation we are the image of NDR 2 as number 1 in the north continue to consolidate,” says Andrea Bruns, director of the NDR Media GmbH. “The cooperation has proven itself as a platform to increase the popularity of the program that we market.”