NDN Sign Deal to Provide Highlights of MLB

May 8, 2013

NDN, physician the Digital Media Exchange that powers the profitable newsroom, thumb today announced its partnership with MLB Advanced Media LP (MLBAM), medicine the interactive media and Internet company of Major League Baseball.

NDN will deliver licensed MLB game highlights within baseball stories featured on local news publishers’ websites.

“At MLBAM, we are committed to expanding the reach of the national pastime across leading news destinations,” said Kenny Gersh, senior vice president, business development of MLBAM. “NDN’s tremendous scale will help us accomplish this goal and we’re excited to partner with them to provide our fans with a variety of baseball content.”

MLBAM has been producing and distributing live and on-demand video for more than a decade and is among the web’s largest digital media producers of HD video content. NDN syndicates broadcast quality, late-breaking national and local video content, and is partnered with more than 4,500 online news publishers. NDN also acts as a newsroom extension by remotely embedding content in publishers’ stories.

“Understanding the commitment it takes to become a success, NDN and MLBAM are giving fans in local communities the ability to experience game footage in their local newspapers, when they want and where they want it,” said Reggie Jackson, baseball superstar and major NDN investor. “Online video has become a key component of consumers’ viewing habits within the sports vertical, and with NDN, MLBAM will be able to quickly and easily expand its reach to fans across the U.S.”

“MLBAM has built an impressive digital library of quality sports video content and boasts a devoted fan base that is eager to receive its favorite content across multiple destinations and platforms,” said Greg Peters, chief executive officer of NDN. “We’re thrilled to help MLBAM achieve a wider viewership for its content and look forward to offering our publisher partners a single platform for the delivery of news content across all verticals.”