NBCUniversal Inks WWE Broadcast Deal
By Community | May 16, 2014
NBCUniversal Cable Entertainment and WWE today announced a multi-year strategic partnership for WWE’s flagship programming.
Mnday Night Raw will receive a three-hour block on USA Network and the top-rated Friday Night Smackdown on Syfy. The two programs are the longest-running weekly episodic entertainment programs on cable TV with a combined reach of 10.8M viewers each week. The announcement was made today by Paul “Triple H” Levesque, WWE Executive Vice President Talent, Live Events & Creative, from the stage at the NBCUniversal Cable Entertainment upfront presentation at the Javitz Center in New York.
“USA Network President Chris McCumber, Syfy President Dave Howe and I are incredibly pleased to renew this strategic partnership with WWE,” said NBCUniversal Cable Chairman Bonnie Hammer. “In today’s TV landscape, live event programming is an extraordinarily valuable asset, and WWE remains the only entertainment franchise that consistently delivers this on a 52-week a year basis. We look forward to bringing WWE’s action-packed and unique brand of drama to the wide audiences across our cable networks for many years to come.”
“We are proud to continue our long-standing partnership with NBCUniversal given their premiere position in the marketplace and vast promotional platforms,” said WWE Chairman & Chief Executive Officer Vince McMahon. “We are excited about our future as we further the reach and popularity of our live, family-friendly entertainment programming 52 weeks a year.”