NBC’s Deal with America’s Cup ‘enormous’ says Chairman Richard Worth

March 5, 2012

Richard Worth, Chairman of the America’s Cup, has proclaimed NBC’s deal to broadcast sailing’s marquee regatta as “enormous.”

NBC will air two America’s Cup races in 2013 and will also broadcast this years America’s Cup World Series.

“The significance is enormous,” he exclusively told iSportconnect.

“Where sailing has been difficult to commit to for primary broadcasters, the new style of coverage is absolutely transformational, and the start times are far more reliable. The America’s Cup events are easy to follow, intensely watchable, and opening the door to a much broader range of viewership. The idea that this is Formula One on the water is not fanciful.”

He also expressed his admiration for Sky’s continued coverage of Amerca’s Cup and the America’s Cup World Series in the UK.

“Sky Sports don’t get much wrong when they decide to lead the way,” he added.

“From the next America’s Cup World Series event in Naples in the week of April 15th, Sky Sports will be devoting no less than 13 hours of live coverage to the drama of the fleet racing which is dangerous, thrilling and produced using the best technology on offer.”

by Ismail Uddin

Discuss NBC’s deal with Richard Worth here >>

Read Richard Worth’s exclusive iSportconnect interview here >>