NBC to Broadcast NASCAR Until 2024
July 24, 2013
NBC Sports Group has signed a deal to broadcast NASCAR from 2015 until 2024.
The deal will be highlighted by ‘multiple network broadcast, bronchi ’ which will include the season-ending NASCAR Sprint Cup Series – marking the first time it will be on network television since 2009.
NBCUniversal will have the exclusive rights to the final 20 NASCAR Sprint Cup Series races and the final 19 Nationwide Series events.
Steve Herbst, NASCAR’s Vice President of Broadcasting and Production said: “With NBC, you’re joining a family at NBC Sports where you’ll be surrounded by incredible championship-type programming.
“We’re going to have the opportunity as we get into the fall season and the Chase for the NASCAR Sprint Cup to be on Sunday afternoons leading into NFL football, and that’s an exciting opportunity for us, given the obvious power of the NFL.
“We still have a ways to go to figure out what races and when, but it will be select races that go into Sunday Night Football.’’
The new deal also includes broadcast rights to the NASCAR Hall of Fame ceremony and season-ending banquets as well as certain NASCAR K&N Series, the Whelen Modified Tour and NASCAR Toyota events.
NASCAR Chairman and Chief Executive Officer Brian France added: “NBC is known for being an exceptional partner and delivering outstanding production quality and presentation of live sports, as well as its broad portfolio of broadcast and digital properties so we are thrilled with the commitment they have made to NASCAR and its future.
“We know this partnership will yield great value to our entire industry, provide a premium experience to our most important stakeholders, the fans, and help us achieve a number of strategic growth objectives.”
NBC has a history with NASCAR and broadcast the second half of the Cup and Nationwide seasons from 2001-2006 and the Daytona 500 in 2002, 2004 and 2006 as well as the season finales in 1999 and 2000.