NBC Takes Over High School Football Game
February 26, 2019
NBC Sports Group has acquired outright ownership of the All-American Bowl, the biggest high school football game in the U.S. after broadcasting the event for 15 years.
Following the deal with All American Games, LLC, NBC Sports will become the exclusive owner, operator and multi-platform media rights holder of the annual high school football showcase, which features the country’s top 100 players.
NBC Sports Group will now oversee all day-to-day operations of the All-American Bowl, including the execution of the annual All-American Bowl selection tour process.
The company will also oversee the All-American Bowl National Combine held every January, where high-schoolers demonstrate their talent and compete against one another in front of college scouts.
NBC Sports has broadcast the All-American Bowl, the most-watched high school sports event on television, annually since 2004, and will present the 20th All-American Bowl on Saturday, January 4, 2020.
In 2019, NBC’s broadcast of the All-American Bowl reached more than three million viewers.
NBC Sports Group will produce programming across NBC, NBCSN, and NBC Sports Digital to spotlight the nation’s top high-school football players.
SportsEngine, the company’s industry leading sports technology platform in the youth and amateur sports participation market, will also work with the All-American Bowl on various initiatives.
“We are excited to continue the incredible legacy of the All-American Bowl and engage the wide-ranging assets of NBC Sports Group and NBCUniversal to elevate the game to new heights,” said Gary Quinn, Vice President of Programming, NBC Sports.
“After twenty years, we are proud and excited to hand-off leadership of the All-American Bowl and its related properties to NBC Sports,” said Douglas Berman, Chairman and CEO of All American Games. “They will be great stewards of the event into the future.”
