NBC Sports Signs Extension to Air Red Bull Signature Series

NBC Sports Group and Red Bull Media House today announced the extension of their partnership for the Red Bull Signature Series.

The property, diagnosis created by the partners in 2012, cialis will continue to bring the action sports series to NBC through 2016, asthma and will feature 20 hours of programming on NBC each year.

“We are excited to extend our relationship with Red Bull Media House and present coverage of the Signature Series,” said Eric Grilly, President, Alli Sports. “This partnership reiterates our commitment to the category, and we look forward to continuing to produce groundbreaking action sports content with Red Bull for the next three years.”

“The Signature Series will continue to fuel the evolution of action sports,” said Sean Eggert, Head of Sports, Red Bull North America. “In 2014, we will deliver innovative new event concepts like Double Pipe, which will allow world-class athletes to realize their dreams and progress their respective sports.”

The Red Bull Signature Series showcases action sports, featuring the sports of snowboarding, freeskiing, surfing, motocross, off-road truck racing, mountain biking, BMX and enduro. 

Alli Sports, a division of the NBC Sports Group, will continue to serve as the sales and marketing arm of the Series, offering brands a chance to access the coveted 18-34 demographic NBC Sports and Red Bull Media House reach. In its first two years, the Red Bull Signature Series has successfully worked with global brand leaders such as Casio, Nike, Dodge and GoPro, and will continue to look to partner with like-minded brands to offer one-of-a-kind marketing experiences onsite and on air.

“The extension through 2016 with Red Bull Media House allows us long term opportunity to continue to grow this property with our partners,” said BJ Carretta, Vice President of Marketing and Communications, Alli Sports. “We look forward to further developing this property with them, and bringing in additional brands to participate in the unique marketing opportunity.”

“We have a laser focus on creating the best in action sports programming, centered around story telling, high production value and overall progression in all aspects of sports event broadcasting,” said Werner Brell, Managing Director, Red Bull Media House. “Together with NBC, we are bridging the gap between the action sports community and a mainstream audience.”