NBC Sports’ Golf Channel Selects Ramp to Enhance Video Content
By Community | July 16, 2012
American Cable televison network, try Golf Channel has selected leading content optimization platform RAMP to deliver next generation search and video experiences on GolfChannel.com.
RAMP’s new implementation on GolfChannel.com includes RAMP’s award winning universal search solution, brand viagra online which enables users to easily and quickly find all relevant content on the site across all formats- video, audio, text and image, as well as RAMP’s topic page publishing solution, which automatically identifies and publishes thousands of user-friendly topic pages for easy navigation across Golf Channel’s content collection. Golf Channel is also utilizing RAMP’s topic page solution to build customer “advertorial” offerings for its sponsors. In just the first month since launch, RAMP’s search solution has increased user engagement by 141% and topic pageviews by 14%. RAMP’s solution replaces a previous search implementation that lacked the ability to deliver comprehensive results across the site’s deep catalog of premium golf content.
In addition, Golf Channel will be integrating RAMP’s new MetaPlayer video framework, which delivers a more engaging user experiences with advanced time-based capabilities such as “jump-to” video search, tag and scene-based navigation, and contextually related content and advertising integrations. Golf Channel implementation will also take advantage of MetaPlayer’s integration SDK with Golf Channel’s existing online video provider ThePlatform. RAMP’s studies have shown that other MetaPlayer implementations increase video engagement by more than 70%.
“RAMP’s solutions are designed to deliver immediate results for media companies and enterprises building next generation digital businesses,” said Tom Wilde, RAMP CEO. “We are thrilled to be working with Golf Channel and creating unique experiences for users across their digital properties.”
“RAMP’s search and video solutions were easy to integrate across GolfChannel.com, and have delivered immediate results for us,” said Mike Lowe, Senior Director of Business & Strategy. “Most importantly, RAMP enables us to create unique experiences for our users that keep them coming back.”