NBC Signs Major Broadcast Deal to Air Ryder Cup Until 2030
October 11, 2013
The Ryder Cup is set to have more coverage than ever after the NBC Sports Group agreed a new partnership with the PGA of America to raise the profile of the prestigious tournament, shop the Senior PGA Championship and PGA Professionals across the networks of NBC and Golf Channel beginning in 2015.
The partnership, generic which extends through 2030, unhealthy and includes eight additional Ryder Cups on NBC, includes all-language and simultaneous streaming rights for NBC’s Ryder Cup coverage.
NBC have been televising The Ryder Cup since 1991. In 2012, the Ryder Cup was televised to nearly one-half billion households globally.
With this agreement, the Senior PGA Championship presented by KitchenAid will also continue to air live on Golf Channel (weekday coverage) and NBC (weekend coverage) through 2030. Additionally, Golf Channel will continue live coverage of all four rounds of the PGA Professional National Championship.
“In many ways, this is a transformational deal for The PGA of America,” said PGA of America CEO Pete Bevacqua. “We are not only excited about the continued excellent coverage and treatment of the Ryder Cup, Senior PGA Championship presented by KitchenAid and other PGA of America events by the NBC Sports Group, but we are eager to work with the networks of NBC, including Golf Channel, on celebrating the unique role of the PGA Professional in the game. Golf Channel is the daily voice of golf in this country. There are wonderful synergies that will be explored between that voice and The PGA of America, as we work together to honor PGA Professionals, draw upon their expertise and expand their relevance among those who already play the game and those who aspire to play.”
Programming will also be designed to promote growth-of-the-game initiatives, such as Get Golf Ready, where a PGA Professional will appear on a regular basis on Golf Channel and NBC’s 10 regional sports networks, offering advice on how beginning golfers can experience the game in a variety of ways.
“We’re excited to continue our longstanding relationship with The PGA of America and renew the Ryder Cup, one of the most prestigious properties in sports, through 2030,” said NBC Sports Group Chairman Mark Lazarus. “This multi-platform agreement allows our broadcast, cable, digital and regional platforms to work with The PGA on their prestigious events and important initiatives.”
{jcomments on}