NBC Reveal TV Ratings Down for Sochi 2014 Closing Ceremony Compared to 2006 & 2010 Events
February 24, 2014
American broadcaster NBC has revealed the TV figures for the Closing Ceremony of the Sochi Winter Olympics were down from the 2006 and 2010 events.
The tape-delayed nearly 2-hour extravaganza drew a 9.5/14 in overnight metered-market rating for the network. That’s down 33% from the 14.2/21 result of the Closing Ceremony of Vancouver 2010. It’s also a dip of 4% from the 9.9/14 metered-market result of the Torino 2006 Closing Ceremony.
Last night’s MM rating is the third worst result the Sochi Games have had for NBC with only the 9.4/16 of February 21 and the 8.6/15 of February 22 falling lower.
Top 10 Markets For XXII Olympic Winter Games Closing Ceremony
1. Minneapolis – 15.6/24
2. Ft. Myers – 13.5/19
3. Salt Lake City – 13.3/24
4. Milwaukee – 13.1/20
5. Buffalo – 12.3/18
6. Denver – 12.2/20
7. Providence – 12.2/17
8. Chicago – 12.0/18
9. West Palm Beach – 11.8/18
10. Austin – 11.4/18