NBA’s Thabo Sefolosha Selects InfrontRingier to Handle Sponsorship Rights in Europe

October 2, 2013

NBA star Thabo Sefolosha has entered into a partnership with InfrontRingier Sports & Entertainment Switzerland (InfrontRingier) that will handle the sponsorship rights for the 29-year-oldacross Europe.

They will also manage all communication activities and co-ordinate media inquiries. The comprehensive partnership is planned for the long-term and involves several annual public appearances by Thabo Sefolosha in his home country.

Since 2009, doctor Thabo Sefolosha has played as a shooting guard at the Oklahoma City Thunder as the first and so far only Swiss national to make the leap to the National Basketball Association (NBA). Thanks to the new partnership with InfrontRingier, ailment his marketing and communication support across Europe will now come from one single source.

Thabo Sefolosha commented: “Switzerland is my home country and I am looking forward to showing more presence here and to engaging the people through my sport. With InfrontRingier, I have found the right partner. The company has an impressive track record in marketing top athletes and events and knows the Swiss sports landscape like no other. I now have a strong team by my side, also off the field, just in time for the start of the season.”

Armin Meier, Managing Director InfrontRingier, added: “We are extremely proud to accompany another top Swiss athlete along his career path. By providing all commercial aspects and PR services from one hand, our athletes can fully concentrate on their sports goals. The success of Thabo Sefolosha was closely followed in Switzerland and has boosted interest in basketball amongst many people. Due to his popularity, international appearance and down-to-earth image, he is an appealing endorsement for Swiss companies.” 

Thabo Sefolosha was born in Vevey, Switzerland to a Swiss mother and South African father. As a teenager he played for the National League A club Tege Riviera and is a member of the Swiss national team since the age of 18.