NBA’s New Orleans Franchise Re-branded to Pelicans

NBA’s New Orleans Hornets have revealed they will be re-branded to the New Orleans Pelicans for the 2012-13 season in an announcement ceremony.

Owner Tom Benson introduced the team’s new logos, as well as color scheme, during the announcement.

The team will use and remain under the name New Orleans Hornets until the end of the 2012-13 season.

In a statement the NBA franchise said: “The Pelicans will be more than a namesake for the franchise, as New Orleans, the State of Louisiana and the Gulf South have a rich history connected to the name. Represented on Louisiana’s state flag and seal, the Pelican has been the state bird for over a century. The Pelican symbolizes the determination to not only survive, but thrive even when the odds are stacked against them as our region has demonstrated over and over.”

“When we purchased the basketball team, it was a priority to change the name to reflect our culture, our community and our resolve. The Pelican does that,” said Owner Tom Benson. “Our region has been hard hit in recent years and the one thing that stands out is the resiliency and determination to comeback, to fight and overcome. The Pelican symbolizes that. The synergy of this name, this bird and the future of our state and region are intertwined and in three, five, ten years from now, it will be not only be a name of a sports franchise but it will also be the face of the continued recovery of our region. We will promote healthy habitats, not only for our youth but for our community, our coast and our wildlife. The Pelican name will do that. It is more than a name. It represents our way of life.”

The Pelicans’ colors will be blue, gold and red. The team’s primary color, blue, is taken from Louisiana’s state flag. The Pelicans and Saints will share the color gold, uniting the organizations, while celebrating the spirited life of New Orleans and its many celebrations (gold is also a commonly found color on the “crown” of the pelican). Red represents fraternity and is indicative of the blood provision of the mother pelican and the vibrant color underneath the pelican’s throat. All three colors are found on the City of New Orleans flag.

“Establishing the New Orleans Pelicans is a process of building a basketball legacy for our community that entwines our team image with the best qualities of our community,” said Hornets Owner/Vice Chairman of the Board Rita Benson LeBlanc. “The Pelican is not only the state bird of Louisiana, but it is also representative of teamwork, the positive synergy of group dynamics and, as we’ve experienced recently here on the Gulf Coast region, regeneration. The strength, resiliency and loyalty of a Pelican are the core values our fans and team can be proud of. This identity change was an investment we had to commit to, in order to provide a fresh beginning for our fans. Forging a new and bright future for the Pelicans will bring awareness to the best of New Orleans, the Gulf South, and provide our fans with a team that they can identify as their own.”

(Picture courtesy of NBA.com)

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