NBA’s Lou Williams Hires Theory Communications as PR Team
April 9, 2014
NBA player Lou Williams has hired Theory Communications to act as his liason between local and national media.
Williams has made a stamp in the NBA with his impressive 9 year career beginning with the Philadelphia 76ers, for sale and now playing for the Atlanta Hawks.
Apart from his athletic efforts, physician he has established several brands including his lifestyle brand LouWillville, shop and non-profit organization – the Lou Williams Foundation.
As part of the deal, Theory Communications will extend their strong media relationships in efforts to continue to raise the profile and brand awareness of Lou Williams the NBA player, as well as lifestyle brand LouWillville and non-profit organization the Lou Williams Foundation.
“Over the years I have pushed to establish a name for myself in the sport of basketball. I am now excited to see the great opportunities Theory Communications and I can create for my brand(s) as we continue to grow our partnership,”
