Twitch Slam Dunks Deal With NBA 2K
By Shantanu Srivastav | April 19, 2018
Twitch has teamed up with basketball esports league NBA 2K to broadcast nearly 200 games when the inaugural season gets underway next month.
The Amazon-owned platform announced a multiyear partnership with the fledgling league, which includes live broadcast rights to all matches.
Twitch has exclusive live rights to the opening season, which tips off on May 1st. The agreement is the first media-rights deal for the esports league.
NBA 2K Managing Director, Brendan Donohue, said: “This is a groundbreaking partnership for the NBA 2K League.Twitch shares our innovative spirit and commitment to putting the gaming community first, and is the ideal home to provide our passionate 2K, NBA and esports fans around the world with the opportunity to catch all the excitement of our inaugural season.”
“From video games to real games, the NBA continues to innovate around basketball when it comes to engaging with the Twitch community,” added Justin Dellario, Head of Esports Programs at Twitch. “By partnering with Twitch for the NBA 2K League, that pioneering spirit will continue to be reflected when we elevate this latest entry to the world of competitive gaming with interactive features and our global stage.”