NBA To Continue With Sky Italia As Broadcast Partner In Italy
September 16, 2019
The National Basketball Association (NBA) and Sky Italia have agreed a four-year broadcast and multiplatform partnership expansion that will see Sky Italia continue as the NBA’s exclusive broadcast partner and official website operator in Italy.
As part of the NBA’s most extensive partnership ever in Italy, Sky Italia will broadcast more than 300 live games each season, including a record 48 weekend primetime games as part of the league’s ‘NBA Saturdays’ and ‘NBA Sundays’ European primetime initiative.
The NBA’s 74th regular season tips off Tuesday, Oct. 22, 2019 and concludes Wednesday, April 15, 2020. NBA games and programming will once again be available on Sky’s 24-hour dedicated NBA channel, Sky Sport NBA (channel 206) – including at least one live game per day, highlights and analysis.
Extensive video highlights, news, stats, scores, in-depth analysis and original digital content will continue to be available on sport.sky.it/nba, the official website of the NBA in Italy, enabling fans to stay connected to the game whenever, wherever they are.
“Sky Italia is one of our longest and most-valued partners in Europe,” said NBA EMEA Vice President, Global Media Distribution, Elsa Memmi. “With more access to live primetime games than ever before and extensive highlights available online there has never been a better time to be a NBA fan in Italy.”
“We are very pleased to announce the renewal of our relationship with the NBA for a further four years, and we are more than happy that the NBA has identified Sky as the best partner to enhance its brand once again,” said Executive Vice President Sky Sport, Marzio Perrelli.
“Sky remains the point of reference for the many NBA fans in Italy and will ensure the usual exceptional coverage, with even more matches in primetime and an enhanced editorial quality. This is just great for NBA fans and for those who are getting into basketball. Sky is, once again, the home of sport.”
Sky Italia’s coverage will include an average of seven live games each week during the 2019-20 regular season including a record 48 games in primetime as part of the league’s NBA Saturdays’ and ‘NBA Sundays’ Europe-wide weekend primetime initiative. Additionally, Sky Italia will broadcast live back-to-back games on Christmas Day. Fans can also look forward to marquee year-round events including NBA All-Star, the NBA Playoffs, the NBA Conference Finals, The Finals and the NBA Draft.