NBA Star Deron Williams Inks Deal with MetroPCS
February 15, 2012
MetroPCS Communications, Inc., the leader in flat-rate, no annual contract and unlimited wireless services, has announced a partnership with basketball star Deron Williams.
As the only 4GLTE no-contract wireless service provider, this partnership provides a unique opportunity for MetroPCS to build awareness for its Samsung Android 4GLTE smartphone lineup.
Tom Keys, president and COO of MetroPCS, said: “Deron Williams is highly regarded as one of the top point guards in the world, and dedication on and off the court have been a source of admiration for his teammates, coaches and fans throughout his professional basketball career. We couldn’t be more excited to bring on a spokesperson that shares our commitment for superior performance as we continually strive to move our customers forward with innovative devices and services at an incredible value.”
As a spokesperson, the seven-year veteran will support various MetroPCS marketing programs, including but not limited to advertising and a commercial spot for MetroPCS’ new brand campaign, everybody’s moving to metro>, as well as exclusive promotions for upcoming Samsung Mobile device launches. Additionally, Williams will interact with consumers through public appearances on behalf of the brand, and participate in various social media initiatives.
“I believe that success stems from a strong desire for growth and improvement,” said Deron Williams. “I’m excited and honored to join forces with a brand that has grown from its beginning in my hometown of Dallas, into the fifth-largest facilities-based wireless carrier in the United States, breaking new ground in its industry all along the way.”
Deron Williams, a member of the 2008 USA Basketball Men’s National Team and a finalist to represent USA Basketball in 2012, joins the MetroPCS family shortly after the service provider inked a two-year agreement as the official wireless partner of USA Basketball.