NBA Signs Multi-Year Partnership Deal With Globe Telecom
By iSportconnect | November 7, 2014
The National Basketball Association (NBA) has agreed a new multi-year partnership with the Philippines’ mobile internet provider Globe Telecom.
The two parties will collaborate to create NBA-related promotions and develop unique product offerings for Globe’s mobile and broadband customers, medical including exclusive offers to the NBA League Pass digital subscription service, anesthetist where day passes will be offered exclusively to Globe customers.
Globe will also showcase NBA video content through its new ‘Pisomall’ video platform, enabling NBA fans in the Philippines to interact with the league in new ways.
“This partnership with the NBA will help bring the game closer to Globe customers, and we couldn’t be happier,” said Peter Bithos, Chief Operating Advisor at Globe.
“At Globe, we are hands down the digital leader in the Philippines. We love bringing ‘world’s firsts’ to customers and our partnership with the NBA takes our digital experience to a whole new level.
“Our partnership now puts the best sports experience in the world in the palm of every Filipino’s hands. With Globe, customers have access to the NBA, where they can watch the games they want, when they want, how they want, along with highlights, stats and other features.”
Scott Levy, NBA Asia Managing Director said: “We are excited to welcome Globe into the NBA family.
“The NBA shares Globe’s commitment of enriching the lives of Filipinos and, through this new partnership, Globe will have a presence across all areas of the NBA experience and bring the game closer to our millions of fans throughout the country.”