NBA Signs Multi-Year Deal With Stance

The National Basketball Association (NBA) has agreed a multi-year partnership with Stance that will make the sock brand the league’s official oncourt sock provider from next season.

As part of the partnership agreement, the Stance logo will feature on all oncourt designs.

“We can’t wait to bring our innovative sock technology and unique style to the NBA’s global following,” said Clarke Miyasaki, EVP of Business Development at Stance.

“It’s an unbelievable honor for Stance to become the league’s official oncourt sock, and we look forward to unveiling the entire lineup to NBA fans.”

NBA Vice President, Licensing Lisa Piken Koper said: “We are thrilled to extend our existing relationship with Stance, a marketplace leader in the sock and fashion industry, to the court.

“Stance has had remarkable success through its commitment to innovative product design and performance technology, making it an ideal partner for the NBA.”

{jcomments on}