NBA Will Expand Apparel Offer In India
By Taruka Srivastav | March 14, 2019
The National Basketball Association (NBA) has agreed a merchandising partnership with Mumbai-based apparel company Suditi Industries in India.
As part of the deal, a range of NBA fanwear apparel will be launched in India, including a mix of youth and adult products from all 30 NBA teams.
During the fourth quarter of 2018, Suditi Industries reached a five-year licensing agreement with NBA for the right to use NBA marks on the garments manufactured by the company.
With the new agreement, Suditi’s NBA fanwear apparel will be available in department stores nationwide including Shoppers Stop, Central, Lifestyle & Brand Factory Pan-India, and through e-commerce sites Jabong – operator of NBAStore.in, the NBA’s official online store in India – and Myntra.
Pawan Agarwal, Chairman & Managing Director, Suditi Industries Ltd., said: “The NBA is one of the most prestigious sports organisations globally and it’s an exciting opportunity for us to partner with them and bring exclusive merchandise to fans in India. Our goal is to fully penetrate the Indian market and to make NBA fanwear apparel more widely available for fans across the country.”
Siddharth Chury, NBA India Associate Vice President of Global Partnerships, said: “As our fanbase continues to grow exponentially, we have also seen a rising demand for NBA merchandise beyond our core on-court products from Nike and Spalding. We are excited to partner with Suditi Industries, a leading expert in the licensing space, to expand the range of NBA products available to fans.”