NBA Prepares for Chinese New Year Celebrations

By Community | January 31, 2013

The National Basketball Association (NBA) will launch an eight-day on-court celebration for the upcoming Chinese New Year.

A total of 23 matches from February 8-15 will be live broadcast throughout China, with five teams promising to include Chinese-themed celebrations during the games, and two stadia to display Chinese-style decorations, the NBA announced.

Chinese New Year is on February 10 and 2013 is the year of the snake.

The NBA first celebrated the first Chinese New Year in 2012 when 21 matches were broadcasted in China, attracting 96 million television viewers. The league is set to make week long celebrations of the Chinese New Year celebration.

NBA China CEO David Shoemaker said: “The Chinese New Year is the most important holiday for the Chinese fans. We’re glad to enjoy the holiday with our fans and their family. We’ll produce a series of Chinese New Year celebration and more exciting matches for the Chinese and American fans for the coming of the snake year.”{jcomments on}