NBA Partners with Jack Daniel’s

Pre-eminent North American basketball league the NBA have announced a partnership with whiskey brand Jack Daniel’s.

The Tennessee-based brand will become an official marketing partner of the NBA and affiliated bodies, and the USA national basketball governing body.

The deal marks the brand’s largest ever deal with a sports body, and will commence with the NBA All-Star game on February 19.

Throughout the deal, Jack Daniel’s will hold multiple events and media programmes as part of the NBA partnership, as well as creating marketing and advertising campaigns as part of the deal.

Jack Daniel’s also currently holds partnerships with five NBA franchises.