NBA Partners All Media Baltics For Coverage In Baltics

The National Basketball Association (NBA) and All Media Baltics have joined forces which will see All Media become the NBA’s exclusive multiplatform partner in the Baltics, providing the most extensive NBA coverage ever to fans in the region.

As part of the partnership, All Media will broadcast more than 200 live NBA games each season, including a record 48 weekend primetime games as part of the league’s ‘NBA Saturdays’ and ‘NBA Sundays’ Europe primetime initiative.

The comprehensive coverage will also include up to seven regular-season games per week, Christmas Day Games, NBA All-Star, the NBA Playoffs, and the Conference Finals as well as The Finals on TVPlay Sports channels, and up to an additional seven live games per week on NBA TV – the league’s 24/7 dedicated channel, which will be offered by AMB payTV platforms – TVPlay Home and TVPlay Premium.

At least one game per week will be showcased on TV6, one of All Media’s free-to-air channels.

Pay TV CEO of All Media Baltics, Jan Wykrytowicz said: “We are delighted to enter into this exclusive partnership with the NBA and we look forward to providing fans in the Baltics with a unique viewer experience across all platforms. With the season starting on October 22, basketball fans will be able to enjoy the most extensive NBA coverage ever.”

NBA associate vice president media distribution EME Bastien Lacheny said: “The breadth and scope of our coverage across All Media’s linear and multi-media platforms, will provide fans with unprecedented access to live NBA games, highlights and content. The Baltics have a rich basketball heritage from early pioneers and former stars to today’s current crop of players. Fuelled by this passion, All Media will become the true home of the NBA in the region.”