NBA Partner with Kitbag to Launch Stores in Europe, Middle East & Africa
By Community | August 15, 2012
Set to launch in September, NBAStore.eu will offer NBA-branded products from the league’s official merchandise partners, including adidas, Spalding, Mitchell & Ness, New Era and Forever Collectibles. Fans will also be able to buy products, including personalized jerseys and graphic T-shirts.
The site will be available in English, French, Italian and Spanish, with further languages to be developed. Fans will be able to make purchases in local currency and will benefit from a centralized European distribution point saving on transit time and shipping costs. Local language customer service will also be available. Kitbag will collaborate with the NBA to manage in-event retail stores at upcoming events.