NBA Partner With GiveMeSport to Become Online UK Destination

The National Basketball Association (NBA) and GiveMeSport have agreed a partnership that will see the launch of GiveMeSport.com/NBA, the NBA’s new official online destination in the United Kingdom.

The site, which will be launched in the coming weeks, will be hosted in a dedicated section of GiveMeSport.com and will feature a range of multimedia content including videos, highlights, localized editorial and real-time statistics.

Fans who visit NBA.com in the UK will be automatically redirected to GiveMeSport.com/NBA.

“By partnering with GiveMeSport, one of Britain’s key sports news hubs, we will provide fans in the UK with an enhanced NBA experience through localized content.” said NBA EMEA Digital Director Xavier Bidault.

GiveMeSport CEO Nick Thain said. “This deal highlights the calibre of partner we are looking to work with, and we’re excited to bring the NBA directly to the British sports fan.”

GiveMeSport.com/NBA will provide fans with extensive video highlights, including individual game recaps, the Top 10 Plays of the Day, the Fast Break and more.

Fans will be able to access dedicated team pages featuring the latest news and highlights from all 30 NBA teams.