NBA nets deal with Shock Doctor

The NBA and Shock Doctor, a mouthguard technology company, have announced a partnership in order to highlight the need for mouth guards in all levels of play.

The deal sees Shock Doctor become the official mouthguard of the NBA, the WNBA, the D-League and USA Basketball.

The partnership will also allow Shock Doctor to create retail lines for each league and make team-specific merchandise. 

Emilio Collins, NBA Executive Vice President, Global Partnerships said: “We are proud to partner with industry leader Shock Doctor, which shares our commitment to youth basketball,”

“Together, we will educate kids, parents and coaches in our Jr. NBA and USA Basketball Youth Development programs about the benefits of wearing mouthguards.”

Shock Doctor already has partnerships with some of the league’s talent including DeMarcus Cousins, Kevin Love and Harrison Barnes.

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