NBA Names Marriott Rewards as Presenting Partner of Global Games London 2016
January 12, 2016
The National Basketball Association (NBA) has confirmed that Marriott Rewards, the loyalty program of hospitality company Marriott International, will become the presenting partner of the NBA Global Games London 2016.
The deal extends Marriott’s existing partnership with the NBA which was announced in July 2015 when Marriott was named the Official Hotel of several NBA events around the world, including NBA Global Games 2015-16, NBA Africa Game 2015 and NBA Canada Series 2015.
As the presenting partner of NBA Global Games London 2016, Marriott Rewards will receive prominent brand exposure, including event logo inclusion and on-court and in-arena signage.
“We are excited to welcome Marriott Rewards as the Presenting Partner of our sixth straight, sold-out game in London,” said NBA EMEA Senior Vice President and Managing Director Benjamin Morel.
“Marriott is a dynamic global brand, and we look forward to continuing to work together to further enhance the NBA experience for our fans in the UK.”
Karin Timpone, Global Marketing Officer, Marriott International said: “Basketball is one of the most popular sports in the world.
“With this extension of our NBA partnership, we are creating memorable experiences for our Marriott Rewards members and connecting them with others who share their passion for basketball and travel.”
The game, which will feature the Orlando Magic and the Toronto Raptors, will be taking place at London’s O2 Arena on 14 January.