NBA Makes San Carlo As Official Partner In Italy
February 9, 2021
The National Basketball Association (NBA) and San Carlo, Italy’s market leader in chips and savory snacks have announced a multiyear marketing partnership that makes San Carlo an official partner of the NBA in Italy.
Through the partnership, San Carlo will conduct various sweepstakes giving fans the opportunity to win prizes including official NBA merchandise, and feature NBA league and team branding on millions of packs available nationwide. The partnership was facilitated by Infront through its ongoing partnership with the NBA in Italy.
“We are excited to welcome San Carlo to our growing roster of partners in Italy,” said NBA EME Associate Vice President, Global Partnerships Mark Osikoya. “As we continue to grow our presence in Italy, we are thrilled to work with such an iconic snack brand that offers our fans an array of options to enjoy while tuning into NBA action this season and beyond.”
“We are enthusiastic about our new partnership with the NBA, which strengthens our support of sport and its fundamental values,” said San Carlo CEO Susanna Vitaloni. “Sport values, such as healthy competition, teamwork and commitment, have always been a part of our philosophy, and we firmly believe that they can play an important role in everyday life.”