NBA Launches First European Store
By 9 Active | December 5, 2018
The National Basketball Association (NBA) has opened its first European store in Milan, Italy.
A collaboration between the NBA and Italian sports retail experts EPI s.r.l., the outlet measures 290 square meters and houses more than a thousand items.
The facility offers fans in Italy, and visitors from across Europe, access to an extensive range of official merchandise and memorabilia, including exclusive jerseys, footwear, sporting goods, toys and collectibles.
Commenting on the project in September, Vandana Balachandar, NBA EME Vice President, Global Partnerships, said: “Our first NBA Store in Europe highlights the NBA’s ongoing commitment to serve our global fan base. As the appetite for official NBA products continues to grow in Italy, our partnership with EPI s.r.l., a leader in the management of sports merchandise stores, will allow us to offer fans a wide range of official and exclusive merchandise to help them celebrate their passion for the NBA.”