NBA Inks Foot Locker Marketing Partnership

December 16, 2013

The National Basketball Association (NBA) has announced a multi-year marketing partnership with Foot Locker Canada which will make the sports retailer the global athletic footwear and apparel retailer an Official Partner of the NBA in Canada.

Through this partnership, Foot Locker will help further grow basketball and engage fans by participating in league events held in Canada — including NBA Canada Series and the NBA BIG Tour — and marquee NBA events throughout the season, as well as by conducting a variety of NBA-themed promotions in stores across the country.

“We are very proud to partner with the NBA in Canada as other divisions of Foot Locker have all over the globe,” said Nick Jones, Managing Director, Foot Locker Canada.  “We see this partnership as pivotal in promoting the fantastic game of basketball in Canada at this very exciting period for the sport. Basketball is the heritage of Foot Locker, and we look forward to working with the NBA to not only give support to existing ball players who already share our passion for the sport, but to also promote the sport for future generations.”

“It is such an exciting time for basketball in Canada, and Foot Locker is a great partner to build on the buzz the game is creating here,” said Dan MacKenzie, Vice President and General Manager, NBA Canada.  “Foot Locker has a broad appeal to fans across all sports and we look forward to connecting with their customers to keep growing the profile of basketball here.”

The NBA and Foot Locker also announced today a new comprehensive, multiyear marketing partnership that makes Foot Locker an official marketing partner of the league in the U.S. for the first time. As part of this partnership, Foot Locker will continue as the title partner of the Foot Locker Three-Point Contest, an event featuring the NBA’s best from long range competing against one another. Foot Locker has been the title partner of this exciting competition since 2004.

Foot Locker will also run promotions around marquee NBA events – including NBA All-Star and the NBA Draft presented by State Farm – that will offer exciting prize packages for fans. The NBA All-Star package includes tickets for two to NBA Jam Session, All-Star Saturday Night, and the All-Star Game, as well as an opportunity to participate in the NBA’s All-Star Day of Service alongside NBA players.  A second prize package will include two tickets to the NBA Draft presented by State Farm.