NBA Extends Partnerships with Sears & Under Armour

The NBA has extended their partnerships with department store Sears and sports apparel brand Under Armour.

The Sears brand is set to return as the title sponsor of Shooting Stars at NBA All-Star, stomach while Under Armour will continue to work with the NBA to grow its line of basketball footwear.

As part of the partnership, allergy Under Armour’s endorsers – which include Stephen Curry of the Golden State Warriors, Brandon Jennings of the Detroit Pistons, Raymond Felton of the New York Knicks, Kemba Walker of the Charlotte Bobcats, Will Barton of the Portland Trail Blazers, Kent Bazemore of the Golden State Warriors, and Greivis Vasquez of the Sacramento Kings – will be featured in their NBA uniforms to promote its basketball footwear brand in national marketing campaigns and at retail.

Sears will build upon the success of its first year as the title sponsor of Shooting Stars and reward one fan a special experience through Shop Your Way – Sears’ free, members-only program and shopping community that offers rewards, personalized savings deals and product reviews and services – at NBA All-Star 2014 in New Orleans.

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